Facebook is one of the largest websites online today and is growing dramatically. Almost everyone has heard about this website and so it is becoming increasingly important for online business owners to use it in their internet marketing strategy.Your Facebook Page – The Place Where Facebook Business Promotion StartsThe first place, other than your personal profile perhaps, that you want to start promoting your business with Facebook is with a Facebook business page. Facebook pages are more specifically designed for businesses, professional people, celebrities and those wanting to promote a business, service or skill more than just a personal profile page. Your Facebook page should also be set up bearing in mind the people you are trying to reach and what they want from your page. Interact with them on both a social and business level – let them know what is happening in the business, share information they would like and allow interaction on the page. The page will then also have a space in its details where you can link to your website.Create a Facebook ApplicationThere are thousands of Facebook applications available and these can be useful not only in terms of making money directly from Facebook but also in sending people to your website for business purposes. Connect your website to Facebook by means of an application and then encourage people to use the application and visit your website.Facebook Social AdsFacebook social ads are similar to Google AdWords in that they are both pay per click (PPC) ads. The advantage with Facebook ads is that you can get a higher degree of targeting based on what people have written on their profiles. Not only can you target geographically but you also have more demographic information as well as information about people’s personal interests, etc.Create or Join Facebook GroupsGroups are another excellent means of website promotion on Facebook. By creating a group you have more control of the group and can send personal messages to the group but you will also need to build up the membership. The advantage of joining a ready-made group is that the membership is already there and provided that they allow you to share links, etc. then you still have some scope for promotion using these groups.Make Your Website Interactive with FacebookBy integrating your website with Facebook you will also notice advantages. Allow people the option of logging in or registering with Facebook, sharing comments across site, liking your pages, etc. As your visitors do this, so more of their friends will see and will visit your website.If you are not using Facebook to promote your business already then start implementing some of these ideas. Joining groups and starting your page needn’t take long and then you can gradually work on implementing the other ideas and building your number of fans and those using your application.